Fact, fiction and foolishness in the world of search engine optimization

Top 20 SEO DOs:

1.Make changes that benefit users. Focus on the user and all else (including rankings) will follow.
2.Create and maintain sensible and consistent navigation paths.
3.Be continually aware that each and every page on your site is a potential customer entry point. Think laterally.

Top 20 SEO DON'Ts:

1. Don't make changes for improved search rankings that negatively impact a user's experience. The user comes first.
2.Don't duplicate content, knowingly or through technical carelessness.
3.Don't use parameters that become part of a page's permanent URL structure.
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